Saturday, July 6, 2013

[Q971.Ebook] PDF Ebook Foundations of Marketing, by David Jobber, John Fahy

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Foundations of Marketing, by David Jobber, John Fahy

"Foundations of Marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.

  • Sales Rank: #11306332 in Books
  • Published on: 2002-08-01
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 384 pages

About the Author
David Jobber is Professor of Marketing at the University of Bradford Business School. John Fahy is Professor of Marketing at the University of Limerick.

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An unbelievable legend thought lost forever! Five mythical and technological ships that combine to form the greatest defender the universe has ever known! A desperate journey to recover these lost wonders takes five men from Earth and into a galactic war that threatens to consume all! Witness the rise of Voltron and the Voltron Force!

  • Sales Rank: #1885044 in Books
  • Published on: 2008-02-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.00" h x 7.00" w x 10.20" l, 2.28 pounds
  • Binding: Hardcover
  • 300 pages

Most helpful customer reviews

13 of 13 people found the following review helpful.
Excellent nostalga trip, and it leaves me wanting MORE!
By Charlie Meister
This book is amazing on all accounts. It collects the Voltron 4 issue mini-series, as well as the 12 issues in the ongoing series that followed (issue 12 is available in this book for the first time ever). I bought this book site unseen just wanting to get my hands on some cool Voltron stuff and wow was I impressed! I didn't necessarily need them to re-tell the whole origin story again, but it worked for me. It felt like they were telling this tale to a teenage+ age group, unlike how we originally got the edited version of GoLion as Voltron in the 80's! The art is really good throught most of this book, it looks like they went with some cheaper artists towards the very end, but alltogether, this is a great buy. I still want MORE though. Hopefully with a movie looming in the near future, we will get more things Voltron to come!

7 of 7 people found the following review helpful.
Pretty, but annoying printing errors
By Fool For Love
I enjoyed the comics. The comics had much of what was cool about the show, while jettisoning some of the cheesiest elements. (Nanny is nowhere to be seen.)

On the down side, some of the pages are out of order, which the publisher has acknowledged, leading to some confusing sequences. :( It wrecks some of the coolest parts of the story.

2 of 2 people found the following review helpful.
This was awesome!
By Karla
I abolutely loved it. As some reviewers stated, the art does get a bit more cheap as you read along, but overall, I think it was a great purchase. The seller was wonderful as well. He left all his contact information in case I had questions or concerns. I was very happy!

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Friday, July 5, 2013

[O613.Ebook] Ebook Download Wise Choices: Decisions, Games, and NegotiationsFrom Brand: Harvard Business Review Press

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Wise Choices: Decisions, Games, and NegotiationsFrom Brand: Harvard Business Review Press

Wise Choices will help all those faced with consequential decisions, ambiguous alternatives, and uncertain outcomes to make choices that improve the welfare of individuals and society. In this book, leading scholars in economics, psychology, statistics, and decision theory grapple with the perennial question of how to make wise choices. In 23 articles, they explore topics such as individual decision making under uncertainty and the process of forging negotiated agreements. The contributors also analyze decisions regarding personal medical problems, national public policies, business investments, and international diplomacy.

  • Sales Rank: #1481262 in Books
  • Brand: Brand: Harvard Business Review Press
  • Published on: 1996-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.53" h x 6.39" w x 9.47" l, 1.91 pounds
  • Binding: Hardcover
  • 478 pages
Features
  • Used Book in Good Condition

About the Author
Ralph L. Keeney is among the world's best-known experts on resolving complex decision problems. James K. Sebenius, a principal of Lax Sebenius is the Gordon Donaldson Professor of Business Administration at Harvard Business School, and serves on the Executive Committee of the Program on Negotiation at Harvard Law School.

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Thursday, July 4, 2013

[J313.Ebook] Free Ebook The Hidden Persuaders, by Vance Packard

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"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

  • Sales Rank: #51033 in Books
  • Brand: Brand: Ig Publishing
  • Published on: 2007-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .50" w x 5.50" l, .60 pounds
  • Binding: Paperback
  • 240 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

51 of 55 people found the following review helpful.
The Origins of Motivational Research in the U.S.
By Keidi Obi Awadu (consrast@ix.netcom.com)
THE HIDDEN PERSUADERS by Vance Packard stands as one of the more eye-opening accounts of the development of the motivational sciences in the 20th Century. What is being described by Packard is the evolution of a systematic relationship between merchandisers of America's then-booming manufacturing industries who teemed up with Madison Avenue-style advertising firms, who themselves were backed by a network of behavioral scientists. As described by Packard, this network not only developed novel and creative ways of reaching into the psyche of its intended target audiance to tap into hidden motivations; but in the process of turning us all into more compliant consumers, so shifted the values of the entire society that they changed American society for all time. Today many of us have virtually succumbed our natural "reality" to a phony existance based upon presenting an image of ourselves to our peers that is actually based upon media and market-generated values. Once we understand the process that created this vast consumer culture, with all it's attendant neuroses, we can then begin to fashion for ourselves a strategy for recovering our basic humanity. What is being described in THE HIDDEN PERSUADERS, is the origins of a system to manipulate us out of that humanity.

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Nice communication with seller
By Amazon Customer
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Five Stars
By DEBBIE G
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Saturday, June 29, 2013

[N240.Ebook] Download BOEING: Boeing 707 KC-135 and Their Derivatives, by Dominique Breffort

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Although the Boeing 707 is known worldwide as the machine which took civil aviation from the piston engine era into that of the jet engine, what is very often not known is that its existence was only made possible by the success of its immediate predecessor, the KC – 135, a flying fuel tank used for refueling the strategic B – 52 bomber, also made by Boeing. Although these two models came from the same prototype, the “Dash 80”, which first flew in July 1954, they were in fact two radically different machines sharing only a limited number of common features. More than 800 KC – 135s were produced spawning an impressive number of variants and specialized versions, from training astronauts to collecting samples, from transporting headquarters staff to waging electronic warfare. More than 1000 Boeing 707s were built up to the end of the 20th century and also had a long career with various versions and re-engined variants, the last machines coming off the production lines, so the story goes, destined for the military market, in the form of the E – 3 Sentry which will remain in service into the middle of the present century.

  • Sales Rank: #1786124 in Books
  • Published on: 2008-12-09
  • Released on: 2008-12-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.00" h x .90" w x 9.40" l, 3.75 pounds
  • Binding: Hardcover
  • 212 pages

About the Author
Dominique Breffort, editor of the journal WingMasters, is a passionate historian with 30 years of knowledge on his subjects.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Comprehensive nearly beyond belief
By Baldy
Just when you start to despair that it's just another collection of artfully rendered liveries--and there are a *lot* of artfully rendered liveries in this volume--finally, finally we get inside the aircraft, get into the cockpit, see some archival shots of cabins and passengers. Be advised that this doesn't occur until after the 100 page point, so exercise patience.

Translated, often hilariously, occasionally cryptically, from the original French. Why there wasn't better English copy editing is a mystery, since the heft and print quality of the book is substantial. If you had but one 707 book to take with you and live with forever, this would be it.

10 of 10 people found the following review helpful.
One of the best aircraft monographs ever done
By James L. Spingarn
If you have any interest in either civil or military aviation or aircraft of the past fifty years, please do yourself a huge favor and buy this book! It is one of the most thorough, interesting monographs on a very special aircraft. The Boeing 707 not only was the plane that truly ushered in commercial jet transportation as we know it today (and most of today's airliners still only have similar performances to this 50 year old wonder, but are quieter and with greater range, and lower fuel burn capabilities).

Not only is every model that ever existed described but likely illustrated with contemporary photos and wonderful artwork. The latter shows each variant in many different airline colors (the civil ones) and the military versions, which were vital in keeping this country free -- and I do not exaggerate -- and defensively prepared, are shown in all their glory. Their markings are representative of different times during their half-century, much varied careers.

All statistics, development history and personages associated with the development of these two look-alike, but truly different, aircraft are presented herein.

At Amazon's amazing price, this volume is indeed one of the best buys I've ever seen in a half century of collecting aircraft books, and this is indeed one of the best volumes ever. DO NOT MISS IT!

2 of 2 people found the following review helpful.
husband like the book, a whole lotta pictures
By Ziles
DH is an aerospace engineer and admirer of planes of all sort. He was interested in this subject and enjoyed the book. He said it was dry but had exactly the info he was looking for. Also, the written portion has some grammatical errors and typos but it does not detract from the information.
To me, it is a beautifully illustrated hardback with hundreds of pages of pictures of different version of this plane. Fantastic coffee table material - you know, for an aero guy. :)

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Saturday, June 22, 2013

[G262.Ebook] PDF Download The Age of Openness: China before Mao, by Frank Dikotter

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The Age of Openness: China before Mao, by Frank Dikotter

The era between empire and communism is routinely portrayed as a catastrophic interlude in China's modern history. But in this book, Frank Dikötter shows that the first half of the twentieth century was characterized by unprecedented openness. He argues that from 1900 to 1949, all levels of Chinese society were seeking engagement with the rest of the world and that pursuit of openness was particularly evident in four areas: governance, including advances in liberties and the rule of law; greater freedom of movement within the country and outside it; the spirited exchange of ideas in the humanities and sciences; and thriving and open markets and the resulting sustained growth in the economy.

Copub: Hong Kong University Press

  • Sales Rank: #246547 in Books
  • Published on: 2008-10-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.40" h x .40" w x 5.40" l, .45 pounds
  • Binding: Paperback
  • 140 pages

Review
"'In this succinct and vigorous book, Frank Dikotter presents a cornucopia of graphic examples to show that China in the first half of the twentieth century, far from being in a state of decay that called for revolutionary action, was in fact a vibrant and cosmopolitan society. In such a reading, the current Chinese leaders should not be seen as striving to do something bold and new; they are merely struggling to rebuild a network of global connections that Mao and others had systematically helped to destroy. This should be an ideal book to spark class discussion on modern China.' - Jonathan Spence, author of The Search for Modern China and Return to Dragon Mountain 'The always innovative Frank Dikotter infuses new life into an historical period left by most historians for dead - China's republican era from 1912 to 1949. In his persuasive recounting, this cosmopolitan, dynamic era has more to tell us about modern China's long-term trajectory than the authoritarian interlude that followed it.' - Andrew J. Nathan, Class of 1919 Professor of Political Science, Columbia University"

From the Inside Flap
"In this succinct and vigorous book, Frank Dikötter presents a cornucopia of graphic examples to show that China in the first half of the twentieth century, far from being in a state of decay that called for revolutionary action, was in fact a vibrant and cosmopolitan society. In such a reading, the current Chinese leaders should not be seen as striving to do something bold and new; they are merely struggling to rebuild a network of global connections that Mao and others had systematically helped to destroy. This should be an ideal book to spark class discussion on modern China."—Jonathan Spence, author of The Search for Modern China and Return to Dragon Mountain

"The always innovative Frank Dikötter infuses new life into an historical period left by most historians for dead—China's republican era from 1912 to 1949. In his persuasive recounting, this cosmopolitan, dynamic era has more to tell us about modern China's long-term trajectory than the authoritarian interlude that followed it."—Andrew J. Nathan, Class of 1919 Professor of Political Science, Columbia University

About the Author
Frank Dikötter is Professor of Chinese Modern History at the School of Oriental and African Studies, University of London, and Chair of Humanities at the University of Hong Kong. He has published a series of innovative books, including The Discourse of Race in Modern China and Narcotic Culture: a History of Drugs and China.

Most helpful customer reviews

0 of 1 people found the following review helpful.
Two Stars
By William Darrow
dense, difficult to access

25 of 29 people found the following review helpful.
History on one side of the coin
By NeverneverLand
I actually wrote a much longer review of the book, but duh, my internet explorer had a bug, the review disappeared, so I'm left rewriting another review.

To summarize what I originally wrote, I lauded Dikötter for a succinct, well told book on China's history of 1900-49. It is not verbose, and the book flows along nicely. He is clearly intending to present a "revisionist" idea of 1900-49 China as being progressive and open, as can be seen from the titles of the four main chapters: open governance, open borders, open minds and open markets. In "Open minds", he even lauds some Chinese intellectuals from being progressive. Dikötter is clearly anti-Marxist in presenting his ideas that the 1900-49 era before Mao might well be one of the most open and progressive societies China has ever seen.

Dikötter's book is well written and presents a cogent argument. But is it the whole picture? A Chinese living in 1900-49 might see things somewhat differently, as I would offer to suggest:

1) Wen I-To, China Democratic League poet, political activist, was murdered by Nationalist agents in 1946. It is an openly acknowledged fact recognized both inside and outside China, by orthodox historians even in Hong Kong, Taiwan, Europe and the USA. His crime was openly criticizing the Chiang Kai-shek's Nationalist regime during Li's funeral after the KMT secret agents assassinated Li Gongpu, another fellow party member and democrat. Note that both Wen and Li were democrats and not communists.

2) The 1900-49 "age of openness" followed a period of insularity and extreme conservative backwardness that was perhaps the most serious in China's history up till that point. Lots of reading materials availing in the 1900-49 should have been long made available in the late 19th century.

3) Movies in the late 1930s and 1940s prior to the Communist takeover didn't paint as golden a picture as Dikotter does of that era. 1937's "Crossroads" depicts college students committing suicide due to massive unemployment. 1949's "Crows and Sparrows", made just before the Communist takeover, paints a very critical picture of Shanghai-ruling Nationalists indiscriminately killing intellectuals.

4) Lu Xun, China's pre-eminent intellectual then, opined the 1911 revolution was a failure. Incensed at the March 18 student massacre, he exiled himself to Amoy and then to Shanghai (note Lu Xun was primarily a liberal who had leftist leanings, but never identify himself with the communist party). James Reeve Pusey's "Lu Xun and evolution" (p 154) quotes Lu Xun as saying: "I left Guangzhou in 1927 speechless by the blood." He also said, in 1925, "I feel the so-called Republic of China has ceased to exist. I feel that, before the revolution, I was a slave, but shortly after the revolution, I have been cheated by slaves and have become their slave".

5) Louis Cha, wuxia novelist now in Hong Kong, studying in Chongqing in his youth, once recalled the Nationalist school he attended kept drumming into students that "Yue Fei (a Song Dynasty Chinese patriot and General) was politically short-sighted", apparently because they wanted to sell out some parts of China to imperial Japan. Cha criticized the school's autocracy, landing him with an expulsion.

6) Hou Hsiao-Hsien' "A City of Sadness" (1989) paints a very different picture of the Chiang regime. The White Terror era of 1945-9 was a terrible memory for many Taiwan natives. Hou won the Venice Golden Lion in 1989 for this film. Yonfan's "Prince of Tears" (2009) recounts a similar story from his childhood memories. [...].

Part of Dikötter's argument holds water. China in 1900-49 was immensely more open than in the late 19th century under the disintegrating Qing dynasty rule. Yet he doesn't put this the proper context: yes, while it was true, one must also acknowledge the period before was probably the most backwards in the whole of China's history, where she was virtually isolated from Western imperialist powers and the rest of the world (save for Shanghai and a few ports).

Seen from this perspective, plus other certain facts, one can tell Dikötter is telling one side of the story, quite selectively. But the other side of the coin? Eyewitnesses' accounts from that period don't exactly endorse an "age of openness" where people (Lu Xun, Wen, Li, Cha - the last still alive) could be murdered in the streets for opposing the dominant political party, or in late 1940s-50s Taiwan (Hou and Yonfan grew up there), where massacres still existed under General Chiang Kai-shek.

12 of 14 people found the following review helpful.
A bold attempt to reconstruct the history of China in the first half of the twentieth century
By Hubert Shea
Professor Dikotter from the University of London has collected and analysed abundant secondary literature to dispel the widely-held belief that the history of contemporary China between the fall of the Qing dynasty in 1911 and the rise of communism in 1949 was an age of political, social, and economic turbulence. According to him, the history of the Republican China represents an unique age of openness in which internationally diverse cultures were everywhere, ranging from coastal cities to the rural hinterland. This 6-chapter book aims at demonstrating that China in the first half of the twentieth century was in fact vibrant and cosmopolitan, particularly in four key aspects including governance, borders, minds, and markets.

The Nationalist Party is portrayed by Professor Dikotter as a staunch advocate of western democracy, penal administration, and judicial reform in both national and provincial level instead of being a fragile and corrupt political party. Due to political patronage and protection from foreigners and regional governors (P.25), freedom of publication and association proliferated to sustain democratic debate. People from all walks of life acquired a global outlook and travelled beyond China. Many of the Diaspora and indigenous Chinese were bicultural and bilingual with polyglot knowledge (P.60) and they became more influential in arts, religion, politics, business, education, and philanthropy. Besides, Chinese society was more cosmopolitan with huge presence of foreigners in treaty ports such as Shanghai and Tianjin. Professor Dikotter has posited that foreigners were powerful agents that contributed to the flows of "people, goods, technologies and ideas" (P.51) between China and the outside world.

The meaning of openness in the Republican China can be represented by proactive participation into international political affairs such as the First World War, the League of Nation and the Hague Court. Moreover, economy was more international with phenomenal growth in foreign trade and innovations in money and finance. A more open and prosperous market also enormously induced high growth and change in transportation and material culture (P.89).

Professor Dikotter concludes that China under Mao was a radical reversal of being openness to international connections but the Republican China had witnessed an "unprecedented intensification" (P.100) towards openness. The Open door policy in the Communist China since 1978 can be interpreted as a mere rebuilding of international connections that had occurred in China since the first half of the twentieth century. This book is not lengthy and Professor Dikotter provides readers with fresh insights into the history of contemporary China. However, his view towards the Republican China certainly leads to fierce debate, particularly from politicians and historians in mainland China who might find it difficult to accept his view that the openness experience of the Republican China period can be of greater relevance to China nowadays.

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Friday, June 21, 2013

[P561.Ebook] Ebook Download Switchgear Protection and Power Systems, by Sunil S. Rao

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Switchgear Protection and Power Systems, by Sunil S. Rao

The Book presents in-depth Knowledge about the principles and practices of Modern Power System Engineering. It gives an Integrated approach to the complex phenomena related with Switchgear, Protection, Fault-Calculations, Power System Analysis-Operation-Control-Automation, Digital Relays, Micro-processor based Relays and Microprocessor based Integrated Control and Protection Systems, Energy Systems, Electrical Safety and Applications of Switchgear.

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A Section covering the important Topics in Interconnected Power Systems is also given. The book gives detailed overview of EHV-AC Transmission, HVDC Transmission Systems, Interconnections, Power System Automation with SCADA Systems, Power System Planning, Latest Power Map in India, Microprocessor based Protection, along with chapter on Energy Technology-Renewable and Non-conventional and Conventional. The correlation between Energy sector and Power sector has also been illustrated. Apart from this the book covers Power System Calculations and Load Flow Studies to give wide coverage to the subject in a single volume. The principles and procedures of network calculations and load flow studies have been simplified and explained by a few solved examples.

  • Sales Rank: #5069768 in Books
  • Published on: 2008-12
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, 4.17 pounds
  • Binding: Paperback
  • 1339 pages
Features
  • illustrations
  • index

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