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Prescription for Advertising (Kindle Series Book 1), by Edmond A. Bruneau
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Prescription for Advertising is written specifically for the business owner or manager who needs to advertise but really doesn't know HOW to make it happen. It's a comprehensive guide to the complete world of advertising -- everything from positioning to printers, budgeting to billboards, creativity to conventions -- even logos and signage. The 30 easy-to-read chapters will be a great step toward understanding the complex and confusing world of advertising.
Your first company is getting underway and you've decided to advertise your product. But you don't have an agency and wouldn't know what to say to one if you did. Recommendation: read Rx for Advertising, by Edmond A. Bruneau (Boston Books). It's an insider's introduction to murky but important matters such as how to pay an agency, what to expect (and demand) from your account executive, and how to evaluate the agency's recommendations about media buys. Reading it won't make you an expert on advertising, but you'll know what questions to ask those who claim expert status. You'll even be able to talk knowingly about reach, frequency, synergistic advertising, and gross rating points. -- Inc. Magazine
Unlike most advertising books on the market today, "Prescription for Advertising" is not written for the advertising professional, and it's not exactly a do-it-yourself book. "Prescription for Advertising" is a reference guide to help the business person decide what type of advertising to choose, where to go, and how to interact with professional advertising agencies and other advertising personnel. -- The Christian Science Monitor
"Bruneau's book wasn't written for advertising people - it was written for business people. Concise and easy-to-read, it isn't cluttered up with industry jargon and too-precise detail." - -- Business Examiner
"He knows of where he speaks, and he speaks with a succinct humor that makes easy reading. Bruneau has written a highly practical book about a subject that is often hard to grapple with. This book should be read as an introduction to media, all media." - -- Signs of the Times
"One would be hard put to find a better understanding of client advertising needs. It has virtually everything a marketer needs to know in order to make smart advertising decisions." - -- CityBusiness
"Prescription for Advertising is a prescription written specifically for the average businessman who needs to advertise, but really doesn't know how to go about it." - -- Memphis Business Journal
"...a comprehensive guide to the complete world of advertising...everything from positioning to printers, budgeting to billboards, creativity to conventions...even logos and signage..." - -- Dallas Magazine
- Sales Rank: #1499158 in eBooks
- Published on: 2011-03-17
- Released on: 2011-03-17
- Format: Kindle eBook
Review
A 'cookbook' of recipes for advertising
Studies indicate that the average person hears or sees from 600 to 1,600 advertising messages a day. How many does this average person remember? Ten? Five? On average, only one out of 16 messages can be recalled.
Unlike most advertising books on the market today, "Prescription for Advertising" is not written for the advertising professional, and it's not exactly a do-it-yourself book. "Prescription for Advertising" is a reference guide to help the business person decide what type of advertising to choose, where to go, and how to interact with professional advertising agencies and other advertising personnel. -- The Christian Science Monitor
Advice on advertising
Your first company is getting underway and you've decided to advertise your product. But you don't have an agency and wouldn't know what to say to one if you did. Recommendation: read Rx for Advertising, by Edmond A. Bruneau (Boston Books). It's an insider's introduction to murky but important matters such as how to pay an agency, what to expect (and demand) from your account executive, and how to evaluate the agency's recommendations about media buys. Reading it won't make you an expert on advertising, but you'll know what questions to ask those who claim expert status. You'll even be able to talk knowingly about reach, frequency, synergistic advertising, and gross rating points. -- Inc. Magazine
Cut to Commercial - A Client's Eye View
In the last issue of CityBusiness, reader F.N. Siegler took this writer to task for not covering advertising from the client's point of view. He argued that there's more to advertising than personal feuds.
Siegler's point is well taken.
One would be hard put to find a better understanding of client advertising needs than that shown in Edmond A. Bruneau's new book, Prescription for Advertising.
When asked what his book provided that others don't, Bruneau responded, "There are three things: People don't realize the importance of positioning, they don't understand the need for creativity, and people don't understand what to pay."
The 163-page book covers such topics as logo development, co-op advertising, direct mail, press releases - virtually everything a marketer needs to know to make smart advertising decisions. -- CityBusiness
From the Publisher
Prescription for Advertising has been our best-selling business book for quite a few years. The remarkable wise advice of Edmond Bruneau is timeless. Available in hardbound, trade paperback and audio cassette editions, this book has been distributed worldwide and even translated into a foreign language. When it comes to advertising and marketing, Edmond Bruneau is a professional who knows what he is talking about.
From the Author
Since there are so many advertising books written for advertising people, I decided to write one for the businessperson...in language and terminologies a regular joe (or jill) would understand. Problems and situations are discussed from their personal point of view. In addition, the text includes many time-saving shortcuts and tips to avoid the common pitfalls to often made when dealing with the confusing world of advertising.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Business seeker's guide
By Candoar
A five star review means that I love this book.
All effort made in this review not to reveal the actual content but only to see the quality of the material presented in this book.
I have learnt costly lessons about advertising. Then why would I recommend this book to anyone?
Because, this book,
- Deals in valid detail on various facets as well as areas of advertising
- Assists a normal advertiser to decide upon their first step and further
- Definitely would help in saving quite some money
- Moreover, the information is useful for any and every business person
- The amount of information shared is phenomenally valuable
One can see a real positive effect in budget as well as balance sheet
Readability 4/5
Understandability 4/5
Lay out, structure 4/5
Value for money 5/5
Usefulness 5/5
I highly recommend
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